Peacock $7.99, $10.99, $16.99 a Month Plans

What started as a low-cost streaming alternative with a handful of hit shows and live events has evolved into a major contender in the content wars—at a price that’s steadily creeping up.

Peacock, the streaming service from NBCUniversal, now offers three paid monthly plans: $7.99, $10.99, and $16.99. The jump is significant, especially for users who signed up during the platform’s early years when Premium plans cost less than half those rates.

In this article, we’ll break down what each current plan offers, how they compare to previous pricing, what’s driving the cost hikes, and whether Peacock’s new price tags are still worth your money. Whether you’re a loyal subscriber or just Peacock-curious, it’s time to see where your streaming dollars are going.

 

Peacock Pricing: A New Price Increase

As of August 2025, Peacock offers three paid tiers for subscribers in the U.S., each catering to different viewing needs and budgets. Here’s a breakdown:

 

Select — $7.99/month

This is the newest and most limited of the three tiers. It includes:

• Access to a curated lineup of popular TV series from NBC, Bravo, and more

• Ads throughout content

• No access to live sports or Peacock Originals

This plan is currently being tested and isn’t widely promoted yet, but it could appeal to casual viewers looking for affordable background entertainment without much need for exclusive or live content.

 

Premium — $10.99/month

Peacock’s most popular offering includes:

• TV favorites from NBC, Bravo, and other Comcast-owned properties

• Live sports and events, including Premier League, WWE, NFL, and more

• Peacock Originals like Bel-Air, Poker Face, and Twisted Metal

• Ads included before and during content

This plan reflects the full streaming experience with a focus on current shows, exclusive series, and live broadcasts.

 

Premium Plus — $16.99/month

This is Peacock’s top-tier plan, built for viewers who want fewer interruptions and more flexibility:

• Everything in the Premium plan

• Fewer ads—though some live programming still includes them

• Downloadable content for offline viewing

• Access to local NBC channels live in select markets

Perfect for users who binge-watch and want fewer interruptions or plan to watch content on the go.

 

Tracing Peacock TV Price Changes

Peacock didn’t launch with big promises and bloated pricing. When it debuted in July 2020, its value proposition was clear: offer a mix of popular shows, some live content, and NBC’s deep archive—all at a competitive rate. And for a while, it worked.

Here’s how the prices evolved over time:

🔹 July 2020: Launch Pricing

• Premium (with ads): $4.99/month

• Premium Plus (mostly ad-free): $9.99/month

Back then, Peacock also offered a free tier, which included a limited library of shows and movies. While some of that content was rotated, it gave viewers a free entry point—something many competitors didn’t.

🔹 July 2023: First Major Price Hike

• Premium increased to $5.99/month

• Premium Plus jumped to $11.99/month

NBCUniversal cited growing investments in original content and expanded live sports offerings as reasons behind the hike. This was also the period when the free plan began to quietly disappear for new users.

🔹 July 2024: More Growth, More Cost

• Premium climbed again to $7.99/month

• Premium Plus rose to $13.99/month

Peacock was leaning harder into live programming—Premier League, Sunday Night Football, and even major WWE events were now drawing in massive viewership. With added demand came higher costs.

🔹 July 2025: The Most Expensive Leap Yet

• Premium: $10.99/month (up $3)

• Premium Plus: $16.99/month (also up $3)

 

This 2025 increase represents Peacock’s largest single-year price jump to date. According to official statements, new subscribers began seeing the updated pricing on July 23, while existing subscribers will be automatically migrated to the new rates on August 22.

Meanwhile, Peacock has introduced the Select tier at $7.99 to offer a lighter (but content-limited) alternative, seemingly in response to price-sensitive users.

 

Why is Peacock changing prices?

So, why has Peacock—once the budget-friendly streaming option—become one of the more expensive players in the market?

The Big Push into Live Sports

The most obvious driver is sports. Over the past two years, Peacock has aggressively positioned itself as a destination for live events, not just on-demand shows.

They’ve secured:

• Exclusive Premier League matches

• NFL playoff games

• Live WWE pay-per-views

• The 2024 Paris Olympics

• And as of 2025, a $2.5 billion NBA rights deal set to begin soon

Live content costs big money. And Peacock is spending big to become a must-have for sports fans.

More Originals, More Exclusivity

Beyond sports, Peacock has ramped up its original content budget. From comedies like Killing It to thrillers like The Calling, Peacock Originals are now central to its identity. These shows aren’t cheap to produce—and they’re used as leverage to pull users into the higher-priced tiers.

The Disappearing Free Tier

Peacock quietly retired its free plan for new users in early 2023. This means anyone new to the service is now funneled into a paid tier from the outset—helping boost revenue, but also forcing more budget-conscious viewers to make a decision: pay or go elsewhere.

The Industry Effect

Let’s not forget the ripple effect of the broader streaming industry. Netflix, Disney+, and Paramount+ have all raised prices in the past year. Peacock’s hikes are part of a larger trend toward squeezing more out of streaming as subscriber growth slows and profitability becomes the priority.

 

How Does Peacock Compare?

When Peacock launched, it positioned itself as the value streaming option, undercutting competitors like Netflix and HBO Max with a $4.99 starting price and a sizable free tier. Fast-forward to now, and that edge has narrowed—if not disappeared entirely.

Let’s break down how Peacock stacks up today in the crowded streaming space:

📉 Price Comparison (Ad-Supported Plans)

Compared to its peers, Peacock Premium is now the most expensive ad-supported plan among major platforms—by a noticeable margin.

Even more, its Premium Plus plan ($16.99) now rivals Netflix’s Standard ad-free tier ($15.49) and HBO Max’s ad-free tier ($15.99), putting it into full-featured streaming territory.

📺 Feature-to-Price Consideration

• If you’re a sports fan, Peacock remains one of the best options thanks to Premier League, WWE, and NFL access.

• If you care less about sports and more about on-demand drama, comedy, or originals, competitors like Hulu or Disney+ may offer better value.

• The Select Plan at $7.99 attempts to undercut this argument—but the tradeoff is no sports and no originals.

Bottom line? Peacock no longer leads on price. Its value now rests squarely on exclusive content and live events, especially sports.

 

Why the Tiered Pricing Matters (and What to Consider)

Peacock’s move to a three-tier system—Select, Premium, Premium Plus—isn’t just about pricing. It’s about segmentation. Each plan now serves a very different type of viewer.

Let’s break down what each tier really means, beyond the dollar signs.

🟡 Select ($7.99/month) – The Lightweight Viewer

• Best for: People who watch casually and don’t need originals, sports, or big movies

• What you’re missing: All the content that makes Peacock competitive—live events, originals, and major blockbusters

• Verdict: Useful as background TV, but limited for serious streamers

🔵 Premium ($10.99/month) – The Standard Plan

• Best for: Viewers who want access to live events, exclusives, and originals

• Includes: Most of Peacock’s entertainment value—sports, original shows, and live channels

• Downside: Ads are still present, and it’s now the most expensive ad-supported plan among top platforms

🟣 Premium Plus ($16.99/month) – For the Devoted Viewer

• Best for: Heavy streamers, sports fans, and people who hate ads

• Includes: All of Peacock’s content + fewer ads + downloads for offline viewing + local NBC channel access

• Watch out: A “small amount” of content (like live sports and channels) still includes ads due to licensing

So, which one’s right for you?

Ask yourself:

• Do I watch live sports? → You’ll need Premium or Premium Plus

• Do I need offline viewing or local channels? → Premium Plus is the only choice

• Just want old NBC sitcoms and don’t mind limits? → Select could work

Peacock’s pricing strategy is all about pushing users upward—you get just enough with Select to be tempted, but you’ll hit content walls quickly. It’s a classic upsell funnel disguised as flexibility.

 

Peacock Promo Code & How to Save

With Peacock’s recent price hikes, many subscribers are asking the same thing: Is there still a way to get a deal? The short answer—yes, but only if you act fast and think strategically.

Here’s how to maximize your subscription without overpaying:

🕒 Lock in Rates Before August 22

If you’re an existing subscriber, your current monthly rate is safe—for now. But starting August 22, your price will automatically jump to the new tier unless you act:

• Want to stick with Premium at $7.99 or Premium Plus at $13.99?
  Upgrade to an annual plan before your next billing cycle.

• Peacock annual plans still offer the “12 months for the price of 10” deal:

  • Premium: $109.99/year

  • Premium Plus: $169.99/year

This means you're essentially saving two months for free, and in some cases, shielding yourself temporarily from further increases.

 

📅 Watch for Annual Promotions

Peacock has run seasonal discounts in the past, especially:

• Black Friday/Cyber Monday

• Super Bowl and Olympic seasons

• Back-to-school promos (typically late August or early September)

These offers have included up to 75% off, or “get 1 year for $19.99”–style deals. Signing up during these windows can give you a full year of streaming for far less than the standard monthly route.

 

💡 Use Peacock Credits or Bundle Deals

Some cable or internet providers—especially Xfinity—offer Peacock Premium as part of their package. If you’re already paying for TV or internet, check your plan. You may already have access without realizing it.

Also, stay alert for bundled streaming deals from services like Roku, Walmart+, or Verizon, which occasionally toss in limited-time Peacock access as an incentive.

 

Conclusion

Peacock’s journey from an affordable newcomer to a premium-priced contender has been fast—and intentional. What was once a $4.99/month option with a robust free tier is now a $10.99/month service pushing hard into live sports, originals, and premium content.

Whether it’s worth the new price tag depends entirely on you.

• If you’re a sports enthusiast, Peacock offers excellent value with its live game coverage and exclusive events.

• If you’re into NBC’s content, from classic sitcoms to new original dramas, Premium or Premium Plus might be worth the splurge.

• But if you’re just looking for background shows or casual viewing, the Select tier could suffice—though even that now costs what Premium did just a year ago.

Peacock isn’t playing the cheap game anymore. It’s betting that content—not price—is what keeps people around.

So the real question isn’t whether Peacock is still affordable.

It’s whether it’s still essential for your entertainment lineup.