NO B.S. Direct Marketing: From Stuck to Scaling

The Day I Realized My Marketing Was Broken

I’ll never forget the morning I opened my email and saw yet another disappointing sales report.

We had invested thousands into ads—Facebook, Instagram, even some local print. The results? A few clicks, a handful of leads, and barely any sales. I felt like I was throwing money into a furnace, watching it burn with nothing to show for it.

Like most small business owners, I worked hard, delivered a great product, and cared deeply about my customers. But my marketing? It was guesswork at best.

That’s when I stumbled onto Dan Kennedy’s NO B.S. Direct Marketing for Non-Direct Marketing Businesses. I had heard whispers about Kennedy before—the “Millionaire Maker” who’d trained Russell Brunson, Rich Schefren, and countless others. But I figured, “What could this old-school guy teach me about marketing in 2025?”

Turns out, a lot.

Today, not only has this book helped me break past my profit ceiling, but the principles inside have given me a repeatable system for generating customers, increasing sales, and actually enjoying my business again.

This is my honest review of the book, the bonuses, and how applying Kennedy’s “NO B.S.” rules transformed my company.

👉 Get NO B.S. Direct Marketing at a Discount Price (Limited time offer)

 

Why I Ordered the Book

The first thing that caught my attention was that the book had sold out on Amazon and Barnes & Noble within hours of launch. People were paying marked-up prices on eBay just to get their hands on a copy. That told me two things:

1. The demand was real.

2. The content must be powerful enough to cause a frenzy.

Then I saw the offer: “Get it FREE, just cover shipping.” For under $10, I could get a book that top marketers credited for changing their careers—plus $6,193 worth of bonuses.

At that point, it was a no-brainer. I ordered immediately.

 

The First Read

When the book arrived, I set aside 20 minutes each morning with my coffee.

Right from page one, I felt like Kennedy was speaking directly to me—not in fluff or jargon, but in blunt, practical language. No theory. No academic nonsense. Just strategies that worked in the trenches.

Some of the early chapters hit me like a freight train:

• Page 3: The #1 sales-destroying mistake most business owners make. I realized I was guilty of it.

• Page 20: The “Results Triangle”—a framework so simple yet so effective it made me rewrite my last three campaigns overnight.

• Page 34: A copy tweak that boosted my ad response rate by 27% within a week.

• Page 46: Exactly what to say before asking for a sale. I plugged it into my email sequence and watched conversions climb.

By the end of the first week, I wasn’t just reading—I was applying. And the results started showing almost immediately.

 

The Rules That Changed Everything

There are 10 core “NO B.S.” rules in the book. A few became game-changers for me:

• Rule #4: Focus on measurable results, not brand image. I stopped wasting money on “pretty” ads that didn’t sell and doubled down on direct-response offers.

• Rule #6: Craft offers so compelling that customers feel stupid saying no. I used Kennedy’s examples to create a bonus stack for my main service—and saw sales triple.

• Rule #10: Always build a system, not a campaign. I started using swipe files and repeatable templates, turning what used to be guesswork into a predictable process.

Each rule wasn’t just advice—it came with examples, stories, and practical applications I could model.

 

The Bonuses That Amplified the Learning

What blew me away wasn’t just the book itself, but the $6,193 worth of free bonuses included with my order.

1. The Direct Marketing Toolkit

This alone felt like a mini-course:

• Dan Kennedy’s video training “Why Advertising Fails & How to Fix It.”

• The 10 Commandments of Direct Marketing (which I printed and taped to my office wall).

• A Quick Start Guide and Toolkit Checklist that kept me on track.

2. The 4-Hour Elite Marketers Training

Twenty-one of the world’s top marketers shared their single most profitable strategy. Russell Brunson, Stu McLaren, Rich Schefren, Brian Kurtz—it was like sitting in a mastermind worth thousands.

I implemented just one idea from Spencer Mecham’s session and landed an extra 200 leads in a week.

3. The Legendary Swipe File

568 pages of real ads, letters, and campaigns that worked. Whenever I feel stuck, I flip through it and borrow proven structures. This swipe file alone could be sold for $3,000, and it’s part of the free package.

 

Applying the Strategies in My Business

Here’s how I put it into practice:

• Email Marketing: Using Kennedy’s “irresistibility test,” I restructured my offers. Open rates jumped 19%, click-throughs 22%.

• Sales Letters: I borrowed elements from the swipe file. My conversion rate doubled.

• Customer Retention: I applied the Steve Jobs principle from page 48. Instead of chasing new customers constantly, I built systems to retain and upsell existing ones. Within 90 days, my retention rate went from 42% to 68%.

• Local Ads: Using the Madison Avenue tactic from page 7, I created a direct-mail flyer for my local service. It brought in 53 new customers in one month.

The biggest difference? For the first time, I wasn’t guessing. Every campaign was measurable, testable, and built on principles that had worked for decades.

👉 Get NO B.S. Direct Marketing at a Discount Price (Limited time offer)

 

The Results

Here’s what happened in the first 6 months after implementing what I learned:

• Revenue: Up 61% year-over-year.

• Marketing ROI: Every $1 I spent on advertising now brings back $4.72.

• Customer Retention: Increased by 26 percentage points.

• Stress Level: Cut in half. For the first time in years, I wasn’t afraid of marketing—I looked forward to it.

And perhaps most importantly, I finally had a system I could trust.

 

Who This Book Is For

Based on my experience, here’s who will benefit most:

• Small business owners frustrated with “brand awareness” marketing that doesn’t convert.

• Consultants, coaches, and professionals who need steady clients.

• Local businesses (plumbers, gyms, restaurants) that want measurable campaigns.

• Ecommerce or online businesses who need proven direct-response tactics.

• Entrepreneurs who feel stuck at a plateau and want a breakthrough.

If you fall into any of these categories, this book will feel like someone finally turned the lights on.

 

Pros and Cons

Pros

• Packed with real-world strategies tested over decades.

• Easy to apply—even if you’re new to marketing.

• Free book plus $6,193 in bonuses makes it unbeatable value.

• Backed by testimonials from top marketers and entrepreneurs.

• Comes with a risk-free guarantee.

Cons

• Not entirely free—you cover shipping.

• Kennedy’s blunt style may feel harsh to some.

• Requires effort—this isn’t “get rich quick.”

But honestly? Those “cons” are part of why it works.

 

Is It Really Free?

This is the question I had before ordering. And here’s the truth:

Yes, the book is genuinely free. You just pay $9.95 (U.S.) or $19.95 (international) for shipping and handling. The bonuses are delivered digitally, instantly.

It’s what marketers call a “free plus shipping” offer—but the value here is ridiculous.

 

The Guarantee

Kennedy offers a 100% NO B.S. Guarantee: if you don’t love the book, he’ll refund your shipping and let you keep the book.

That’s not hype—that’s confidence.

 

Final Verdict: Worth It or Not?

For me, the NO B.S. Direct Marketing book wasn’t just worth it—it was transformative.

It gave me clarity, tools, and systems that are now generating real money in my business. It pulled me out of the marketing fog and gave me a direct-response compass I’ll use for the rest of my career.

If you’re tired of wasting money on ads that don’t work, tired of struggling to get leads, or tired of guessing what will sell—this is the book that can change everything.

👉 Get NO B.S. Direct Marketing at a Discount Price (Limited time offer)

 

Closing Thought

I started this journey frustrated and stuck. Today, my business is growing, my marketing is working, and my confidence is back. And it all started with saying “yes” to a $9.95 shipping fee.

Sometimes the smallest decisions lead to the biggest breakthroughs.

This book was mine. Could it be yours?

👉 Get NO B.S. Direct Marketing at a Discount Price (Limited time offer)