No B.S. Letters Review: Is it Worth It?
The One Newsletter That Refuses to Sugarcoat Success
Let’s be real—most marketing advice today feels like it’s coated in fluff. Every “guru” promises overnight riches with a cookie-cutter tactic they swiped off someone else’s playbook. But if you’ve been around business long enough, you know there’s no shortcut to real, lasting growth. That’s where the No B.S. Letter by Dan Kennedy and Russell Brunson comes in.
This isn’t another trendy newsletter filled with recycled TikTok hacks. It’s a monthly dose of raw, unapologetic, direct-response marketing wisdom from the man many call the Godfather of Marketing—Dan Kennedy. The kind of advice that has stood the test of time, grown multimillion-dollar businesses, and continues to work in 2025 and beyond.
But here’s the real question: Is the No B.S. Letter actually worth your time and money? I’ve spent months diving into it, testing its strategies, and comparing it to countless other resources. This review is here to answer that exact question.
👉 Click here to test-drive the No B.S. Letter now
What Exactly Is the No B.S. Letter?
The No B.S. Letter is a monthly marketing newsletter created by Dan Kennedy, in partnership with Russell Brunson of ClickFunnels. Every issue feels like a private seminar on paper—packed with actionable insights, timeless strategies, and field-tested tactics that cut through noise and focus only on what works.
Unlike other publications that chase trends, Dan’s philosophy is all about the fundamentals of human behavior, persuasion, and direct response marketing. These are the principles that never go out of style. Whether you run a coaching business, consulting practice, service company, or e-commerce brand, the strategies inside the No B.S. Letter can be plugged into your marketing to generate more leads, sales, and loyal customers.
On top of the monthly printed newsletter, subscribers also get access to the Behind The Scenes Walkthroughs, where Russell Brunson’s team reveals exactly what’s working in their million-dollar funnels.
Why Dan Kennedy?
Dan Kennedy is not just another marketing voice. He’s the strategist behind some of the world’s biggest names in business and the mentor of countless entrepreneurs who’ve gone on to generate millions.
He’s famous for his no-nonsense approach—no hype, no false promises, just practical methods that move the needle. Kennedy’s teachings are rooted in direct response marketing, which means everything you learn is focused on generating measurable results: more leads, more conversions, and more profits.
When Russell Brunson teamed up with Dan to bring the No B.S. Letter back, it became a bridge between timeless marketing wisdom and modern-day online funnel strategies.
What You Actually Get with the No B.S. Letter
When you subscribe, here’s what lands on your doorstep and in your inbox every month:
1. The Physical No B.S. Letter
A printed newsletter mailed directly to you, packed with Kennedy’s marketing principles, sales psychology, and strategies for scaling businesses of all sizes.
2. Behind The Scenes Walkthroughs
Every month, Russell’s team reveals how they’re spending millions in ads, what campaigns are working, and what mistakes to avoid. Think of it as a real-time lab where you can model proven results.
3. Bonus Resources Worth $19,997+
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Magnetic Marketing on Demand – Kennedy’s foundational marketing strategies available on multiple devices.
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Brass Balls Factor – A rare course on confidence, pricing, and business positioning.
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Renegade Millionaire Time Management System – How to eliminate time vampires and take control of your schedule.
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Midas Touch Marketing & Selling – The principles behind building income on demand through direct marketing.
The catch? You only get access to these bonuses when you say “maybe” and test-drive the subscription.
👉 Click here to test-drive the No B.S. Letter now
My Experience with the No B.S. Letter
When I subscribed, I wasn’t entirely sure what to expect. After all, I’d seen my fair share of newsletters that promised the world and delivered recycled advice. But within the first issue, I could tell this was different.
Here’s how it directly impacted my business:
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Refined My Offers: Kennedy’s “opportunity vs. improvement” framework helped me repackage what I was selling. Instead of pitching small tweaks, I began offering bold, transformative outcomes. That single shift boosted my conversions by over 40%.
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Pricing Confidence: The “Brass Balls Factor” bonus course gave me the confidence to raise my rates and actually close at higher prices without flinching.
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Time Leverage: The Time Management System was a wake-up call. I realized I was letting unimportant tasks steal hours of my week. After implementing his system, I freed up 10+ hours a week for revenue-generating activities.
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Better Campaigns: The Behind The Scenes Walkthroughs were gold. Seeing Russell’s team break down real campaigns helped me avoid mistakes and model success more quickly.
The result? Within three months, I added an extra $18,000 in recurring revenue by applying strategies directly from the No B.S. Letter.
Who Is It For?
The No B.S. Letter is not for everyone. It’s not designed for people looking for “get-rich-quick” tactics or those unwilling to implement.
It is perfect for:
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Entrepreneurs running small to mid-sized businesses
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Coaches, consultants, and experts wanting consistent clients
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E-commerce and service business owners looking for sustainable growth
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Marketers who want proven principles rather than trends
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Business owners who value direct, no-nonsense mentorship
Who It’s NOT For
If you’re addicted to chasing shiny objects, unwilling to invest time into learning and applying proven strategies, or hoping for overnight success without effort—this isn’t for you.
Kennedy’s style can be blunt, even uncomfortable. But that’s what makes it powerful. He tells you what you need to hear, not what you want to hear.
Is It Really Worth the Price?
Let’s put this in perspective.
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A single consultation with Dan Kennedy used to cost upwards of $50,000.
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Inner Circle memberships with Russell Brunson are $25,000–$150,000 per year.
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The No B.S. Letter, along with the Behind The Scenes Walkthroughs, is available for a fraction of that—literally the cost of a dinner out.
And remember, just one idea or strategy from the Letter can pay for your subscription 10x over. In my case, it paid for itself within weeks.
👉 Click here to test-drive the No B.S. Letter now
What Others Are Saying
Don’t just take my word for it. Here’s what other business leaders have said about Dan Kennedy’s teachings:
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Ryan Deiss: “Dan Kennedy teaching has been the guiding mantra of every business I have ever started.”
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Perry Belcher: “8 out of 10 things I know about marketing I learned from Dan Kennedy… Dan’s work is timeless.”
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Frank Kern: “No one has had a bigger impact in the field of direct response, advertising and marketing than Dan Kennedy.”
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Ali Brown: “Dan’s time-tested, proven, no-holds-barred advice has helped me more than QUADRUPLE my business.”
Final Verdict: Is the No B.S. Letter Worth It?
Absolutely.
If you’re serious about growing your business, attracting more customers, and building a marketing machine that works in any economy, the No B.S. Letter is one of the smartest investments you can make.
It’s not sexy, it’s not trendy, and it won’t promise you riches overnight. Instead, it gives you battle-tested strategies, straight talk, and actionable insights that can transform your business if you’re willing to apply them.
The bottom line: If you’re tired of fluff and ready for a proven path to predictable profits, the No B.S. Letter is 100% worth it.
